Most people want to be able to stay young, and while some people turn to surgery to stop the aging process, others use various creams and serums that promise anti-aging properties. Unfortunately, not all anti-aging products actually stop or reverse the aging process.
The Problem with the Company’s Anti-Aging Claims
The company claimed that their products not only stopped the aging process, but reversed it. More specifically, the company said that “TA-65MD prevents and repairs DNA damage, restores aging immune systems, increases bone density, improves vision, and prevents or reduces the risk of cancer.” In marketing TA-65MD, the company used phrases such as “research-based,” “clinically tested,” and “strongly grounded in scientific evidence.” A three-month supply of TA-65MD would cost as much as $2,000.
Unfortunately for the company, the FTC complaint has alleged that the company didn’t actually have the science to support what it promised. In response to the FTC’s complaint, the company has offered to settle the case. In the settlement agreement, the company has agreed that any future claims of anti-aging and other claims will need proof from human clinical testing.
FTC’s Standards for Advertising
The FTC’s challenges to TA-65MD’s anti-aging claims reaffirm its standards for advertising. First of all, anti-aging claims that are unsubstantiated run afoul to the FTC Act.
Related Resources:
- Consumer Protection (FindLaw’s Learn About the Law)
- FTC Fines 4 Diet-Supplement Makers for False Advertising (FindLaw’s Common Law)
- Coca-Cola, Pepsi, Dr. Pepper Sued for Misleading ‘Diet’ Soda Ads (FindLaw’s Common Law)
- Lawyers and Consumers: Beware Fake Law Firm Websites (FindLaw’s Common Law)
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